PURA LUXE PROTEIN SMOOTHING & STRAIGHTENING TREATMENT SYSTEM is safe and highly effective for ALL NATURAL HAIR TYPES, It is made from natural Proteins and Aromatic Essential oils which penetrate and protect the hair. This allows for a Customizable Smoothing treatment, leaving hair straight, frizz and damage free, and filled with moisture and shine.
ALL FORMULATIONS ARE FORMALDEHYDE & SULFATE FREE!
PURA LUXE's proprietary breakthrough formulations contain Amino Acids. The amino acid penetrates the hair, expands and weakens the sulfate bonds but does not break or damage the hair completely so after smoothing the hair remains strong with its natural thickness.
PURA LUXE PROTEIN
PURA LUXE PROTEIN SMOOTHING TREATMENT is made with natural Amino Acid Proteins and aromatic essential Oils. The Protein penetrates through to the hairs cortex while the Essential fatty oils wrap and protect the hair from any damaging day-to-day elements that our hair endures. INGREDIENTS
The treatment is rinsed out completely before flat ironing
No toxic fumes
Smooth and shiny, easy to manage, worry free hair!
Nourishes dry hair, restores damaged hair.
Suitable for ALL TYPES OF NATURAL HAIR
Gives a natural straight or frizz free hair. No lifeless flat hair
NO Down Time.
Color or highlight immediately after.
Swimming in the pool or ocean right after!
Amino Acid leaves hair feeling stronger with long term use
Results lasting up to 6 months
Maintenance visits to treat new hair growth (roots) in between treatments without any dangers of damaging the hair in case of overlapping the treatment
What is the difference between
KERATIN Treatments ?
How does a Pura Luxe Amino Acid Treatment work?
The presence of Amino Acids in this smoothing treatment will create Keratin rich hair. Making it smooth, strong, shiny, and healthy improving the condition of the hair with prolonged use. The Keratin protein is just one small part of the 18 amino acids which make up the actual hair structure . Cysteine , a nonessential amino acid, is the active ingredient that allows the Pura Luxe treatment to leave hair strong, shiny, and smooth. It is considered to be a safer alternative to traditional keratin treatments.
How does a Keratin Treatment work?
In order for the keratin in a keratin treatment to adhere to the hair and make it smooth, it needs some form of formaldehyde. When this active ingredient / preservative is combined with the high flat iron heat, a chemical reaction is formed and there is a release of toxic carcinogenic fumes. This reaction can also lead to hair breakage with prolonged use. It also is not VEGAN.